New Tools Take Aggressive Steps to Empower Attorneys With Real-Time Information
PLEASANTON, CA (March 11, 2009)
ExpertHub, one of the largest online legal networks, today introduced the industry's first expertPLANNER proposal generator and expertSTATs performance dashboard for attorneys. ExpertHub subscribers will now have complete insight into how their online marketing efforts translate into clients.
"We recognize the importance for attorneys to quantify their advertising spends," says Steve Lombardi, president and CEO of ExpertHub. "And while the Internet has revolutionized marketing by allowing advertisers to easily understand how much it was costing them to acquire a customer, it has also brought confusion, misperception and unrealistic expectations. ExpertHub is focused on delivering a clear and measurable ROI for attorneys who turn to the Internet to generate new business. Our newest features allow us to offer complete transparency to lawyers -- before and after they join our service."
ExpertHub's expertPLANNER proposal generator makes it easy for a lawyer to determine how many case leads they will receive when they join the ExpertHub network. Case lead volume is calculated from historical data and is based on the case types, geographical coverage and network availability chosen by the lawyer. Through the interactive online tool, lawyers can review actual case submissions from consumers and test "what-if" pricing scenarios by adding or subtracting case types and geographical coverage until they arrive at a marketing plan that suits their objectives -- all prior to signing contracts.
The expertSTATs performance dashboard provides instant tracking and insight into how consumers interact with attorneys though our network. Reported data includes lead history details and exposure within the legal network (i.e., how many consumers viewed their profile, how many consumers viewed their published article(s), etc.). Lead history is broken down by number of searches for the subscriber's specified practice area and location, and number of leads delivered on a monthly basis.
The expertPLANNER proposal generator and expertSTATs performance dashboard are the first of a long series of customer-driven innovations for ExpertHub's online legal network. "We are committed to transforming online legal marketing by empowering attorneys with the most effective tools and technology to enable them to get more clients," says Marcus Lopez, vice president of marketing. "Our service provides subscribers with the ability to market their practice online without wasting money or requiring them to become experts in the technology."
ABOUT EXPERTHUB
ExpertHub transforms the way professionals advertise online. Through proprietary performance-driven marketing tools, ExpertHub empowers professionals to effectively create opportunities to connect with potential consumer clients via the Internet. ExpertHub's commitment to transparency allows professionals to understand costs versus benefits and to make informed decisions based on measurable ROI.
ExpertHub manages one of the largest networks of legal websites, including LawFirms.com, through which it offers a community for consumers to research topics and find lawyers to review their cases. Learn more about ExpertHub's online advertising solutions at www.experthub.com.
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