As we wrote in of our initial blog posts on our educational resource for online marketing for lawyers, LawFirmsAdvertising.com, the most important thing in online marketing is distribution. So, when we began building our platform, we included self-publishing tools that allow ExpertHub professionals to tap into our audience in ways that other legal directories and lead generation sites do not.
Simply by logging in and typing, our members can:
- Update their firm’s profile so that consumers that visit our site are sure to know everything that your firm can do for them.
- Add biographies and photos for all of the professionals that are part of your firm.
- Add multiple office locations
- Embed video clips about your firm.
- Contribute articles that get automatically distributed throughout our resource center on LawFirms.com. Soon we will be enabling this feature across all of our sites.
- Include links to your website and other websites in the articles
that you contribute.
The benefits of this are:
- All of the content that you upload becomes part of pages associated to your profile. This increases the number of consumers that are exposed to your firm. Ultimately, your overall lead volume increases.
- All pages that you publish are indexed by Google and other major search engines, increasing the likelihood that consumers will find you when they search
- If you include a link to your website as part of the content that you contribute, you will bolster your organic search positions.
Here is an example article submitted by one of our members. All of these articles are included on her profile, creating a robust presence on our platform.
Learn more about how to contribute articles here.
